Trust & Safety
Content safety standards
Every image and video built with Kaptured.AI is held to a clear set of standards. This page covers what's allowed, how we review generated content, and how to flag a concern.
Creative freedom, without the harm
Kaptured.AI is built for fashion brands generating catalog imagery, video, and ad creative. These standards apply to everything created or uploaded on the platform, and they shape how our review and enforcement work. We give brands room to tell bold stories, never at the expense of someone else's safety, likeness, or rights.
The standards
What's prohibited
Child Safety
Protecting children comes first. Kaptured.AI must never be used to create, share, or promote material that exploits or sexualizes minors. Any such attempt results in immediate action.
Dangerous or Harmful Activities
We don't allow content that encourages, enables, or instructs harm, including self-harm, eating-disorder content, or guidance on illegal or dangerous activities.
Violence & Gore
No sensational, graphic, or excessively violent content. That includes real or fictional gore, suffering, or injury to people or animals presented for shock value.
False or Harmful Information
Accuracy matters when content can affect safety, health, or finances. We prohibit medical claims that contradict scientific evidence and false alerts about emergencies.
Harassment, Hate & Discrimination
Kaptured.AI is for creativity, not cruelty. We prohibit threats, bullying, hate speech, and content that dehumanizes or discriminates based on protected characteristics.
Sexually Explicit Material
This isn't the place for adult content. We don't allow pornography or explicit sexual acts. Educational or artistic nudity may be reviewed contextually.
Context & responsibility
Art, education, and storytelling often push boundaries, so we review content in context. Every brand on the platform shares responsibility for using AI honestly and respecting others.
The process
How we review content
Automated checks
Prompts, uploads, and generated output run through automated filters that flag content against the standards below before it's delivered.
Human review
Flagged or reported content is reviewed by our trust and safety team. Context matters, so a person makes the call on edge cases, including art, education, and storytelling.
Action on violations
Content that breaks these standards is removed. Repeated or serious violations can suspend an account. Child sexual abuse material is reported to the relevant authorities.
Your rights
Brand, likeness & IP
Your assets stay yours
Garments and brand assets you upload remain your intellectual property. We process them to generate your visuals, not to train models for other customers.
Model likeness & consent
AI-generated models are synthetic. Don't use Kaptured.AI to recreate a real person's face, body, or voice without their consent, and don't pass AI imagery off as a real individual.
Respecting third-party rights
Don't upload or generate content that infringes someone else's copyright, trademark, privacy, or publicity rights, including another brand's protected designs or logos.
How we store and protect the assets you upload is covered in our data security overview. What we collect and why is in our Privacy Policy, the rules everyone agrees to are in our Terms of Service, and the team behind these standards is on our about page.
Report a concern
If you see content that breaks these standards, or believe your work or likeness has been misused, email our trust and safety team at safety@kaptured.ai with a link or description. We review reports and take action on what we find.
Our commitment
AI should amplify creativity, not harm. As Kaptured.AI grows, we'll keep refining these policies based on how people actually use the platform, building a place where everyone can create freely and with respect.
Questions or concerns?
Our trust and safety team is here to help with questions or reports.
safety@kaptured.ai