TV COMMERCIAL & CTV/OTT AD PRODUCTION
AI TV Commercial Production — Broadcast-Grade Ads, Without the Broadcast Budget
Cinematic TV commercials and Connected TV / OTT ads — Hulu, Roku, YouTube TV, Amazon — delivered to broadcast spec in every standard length. Concept once; air the :30, the :15, the :06 bumper, and the streaming versions. A fraction of a traditional commercial's cost and timeline.
OUR WORK
Commercials Built for the Big Screen
Broadcast spots, CTV and OTT ads, bumpers, and cutdowns — each delivered to spec and built to hold up on a living-room screen, not just a phone.
WHAT YOU GET
The Spot, Without the Production Drag
We don't just make a video — we deliver an air-ready commercial that meets spec, hits your flight window, and runs everywhere your audience watches.
Air broadcast quality without a film crew
A cinematic, network-ready spot — directed, lit, scored, and graded — without a soundstage, a shoot day, or a six-figure production line item. The look survives a 65-inch living-room screen.
Launch a campaign in days, not months
Traditional commercials take quarters to plan, shoot, and post. We move from concept to spec-correct master in days, so you can hit a flight window, a season, or a promo before it's gone.
Many durations and cutdowns from one concept
Approve one creative idea and get the :30, the :15, the :06 bumper, and the streaming variants — all on-message and on-brand — instead of paying to produce each length separately.
Run the same spot across TV, CTV and YouTube
One campaign delivered to broadcast specs and to CTV/OTT and YouTube pre-roll specs — so linear, streaming, and online all carry the same story without separate productions.
Refresh the campaign seasonally without re-shooting
New offer, new season, new market — we version the spot with fresh copy, end cards, and scenes instead of standing up an entirely new shoot every quarter.
BROADCAST STANDARD, AI SPEED
Network-Ready, Without the Network Timeline
A TV commercial has to clear a higher bar than a social clip — the look, the specs, and the lengths all matter. We hit that bar, fast.
A genuinely cinematic look
Considered lighting, depth, motion, color grade, and sound design — the production values that make a spot feel like a brand worth trusting on a national network, not a cheap online ad stretched onto a TV screen.
Spec-correct delivery, every time
Correct resolution and frame rate, title-safe and action-safe zones respected, broadcast audio loudness (think CALM Act / EBU R128 levels), and the file formats networks and CTV platforms actually accept — so nothing bounces at QC.
Every standard duration
Built natively for the lengths media buyers plan around — :06 bumpers, :15s, :30s, and :60s — and cut so each version stands on its own rather than feeling like a clipped version of a longer film.
Consistent across every placement
Linear TV, Hulu, Roku, YouTube TV, and Amazon all get the same look, pacing, logo treatment, and end card — so the campaign reads as one brand wherever a viewer sees it.
EVERY SCREEN, EVERY LENGTH
One Concept, Across the Whole Buy
From a national :30 to a six-second bumper, from linear TV to Hulu, Roku, and YouTube — one partner delivering every placement and length your media plan calls for.
Linear & national broadcast
Network and cable-ready masters cut for traditional TV flights, delivered in the durations your media plan books and to the loudness and file specs broadcasters require for QC pass.
Connected TV & OTT
Spots formatted for Hulu, Roku, Amazon, YouTube TV, and the streaming platforms where audiences have moved — non-skippable lengths and the encoding each ad server expects.
YouTube & high-production pre-roll
Pre-roll and online video cuts with strong opening seconds that earn the watch before the skip — the same broadcast-grade look, tuned for the online viewing context.
:06 bumpers & brand hits
Six-second non-skippable bumpers engineered to land one idea and one logo fast — the frequency play that keeps a campaign top of mind between the longer spots.
Cutdowns & length versions
From a single approved concept we produce the full set of durations and trims, so your :30 hero, :15 cutdown, and :06 bumper all share one creative without separate budgets.
Market & offer versions
Regional copy, localized end cards, swapped offers, and seasonal refreshes — variants of the same spot for different markets and flights without rebuilding from scratch.
AI ASSISTED, HUMAN LED
Air-Ready, On-Brand, Cleared to Run
AI gives us production speed. Human direction makes sure the idea lands, the brand is right, the specs pass, and the spot is licensed to air.
Human creative direction
Every spot is shaped by people who understand how a :30 actually plays in a living room — pacing, the hero shot, the turn, and the brand payoff. AI gives us speed; humans get the idea and the craft right.
Brand systems applied with discipline
Your logo lockups, color, type, voice, and end-card rules are applied consistently across every duration and placement, so the campaign holds together from the :60 anthem to the :06 bumper.
Cleared & licensed for broadcast
Music, voiceover, and assets are licensed for broadcast and paid use, with the clearances on-air media requires — so the spot is safe to run nationally, not just to post online.
Revisions until it's air-ready
We work the concept, the cut, the grade, and the mix with you through revision rounds until the master passes spec and matches the brand — before anything goes to a network or a CTV platform.
PRICING
Per Spot, Per Campaign, or On Retainer
Every engagement includes a cinematic grade, spec-correct delivery, and broadcast usage rights. Scale from a single spot to an always-on flight program.
Spot
- One broadcast-grade spot
- Concept, script & storyboard
- Cinematic look & color grade
- Choice of duration (:06–:60)
- One :15 or :06 cutdown
- Broadcast & CTV spec delivery
- Licensed music & voiceover
- 2 revision rounds
Campaign
- Hero spot + full cutdown set
- :30, :15 and :06 versions
- Broadcast + CTV/OTT + YouTube specs
- Market & offer versions
- Custom sound design & mix
- Broadcast clearance support
- Dedicated creative director
- 3 revision rounds
- Full broadcast usage rights
Broadcast
- Multi-spot, multi-flight programs
- Seasonal & always-on refreshes
- All formats, all placements
- National multi-market versioning
- Priority air-date turnaround
- Unlimited revisions
- Media-spec QC guarantee
- Dedicated production team
- Perpetual broadcast ownership
Running a national multi-flight program? Talk to us about a tailored broadcast retainer.
OUR PROCESS
From Brief to Air-Ready Master
A transparent process that turns a brand brief and a media plan into a spec-correct spot and every version your flight needs — you approve the concept before we produce.
Brief & flight intake
1-2 daysShare the brand, the offer, the media plan, and the placements — networks, CTV/OTT platforms, durations, and air dates. We map the spot and every version your buy needs, and to which specs.
Concept + script + storyboard
2-4 daysWe develop the creative idea, write the script for each length, and board the spot — the hero shot, the turn, and the end card — for sign-off before we produce anything.
Produce + grade + mix + version
3-7 daysWe produce the hero spot, color grade for a cinematic look, sound-design and mix to broadcast loudness, and cut every duration and market version your flight requires.
Spec-check + deliver to air
1-2 daysEvery master is QC'd against broadcast and CTV/OTT specs — resolution, safe zones, audio levels, file formats — and delivered air-ready for each network and platform on your plan.
TRUST BUILDERS
Trusted by Brands and Agencies
Real results from teams running national TV, CTV/OTT, and high-production online campaigns.
"We needed a national :30 in three weeks and a traditional shoot couldn't touch the timeline. The spot passed network QC on the first submission and looked like it cost ten times what we paid."
"One concept, and we walked away with the :30, two :15 cutdowns, and a :06 bumper — all on-brand and all delivered to CTV and broadcast specs. It made our whole flight plan possible."
"We always assumed Connected TV was out of reach. They got us a cinematic spot running on Hulu and Roku for a fraction of what a commercial usually costs, and it actually looked premium."
COMMON CONCERNS
We Address Your Concerns Upfront
No surprises — here's what brands and media buyers ask before they commission a spot.
Will it be broadcast and CTV quality, and meet the specs?
Yes. Every master is built and QC'd to broadcast and CTV/OTT requirements — correct resolution and frame rate, title- and action-safe zones, broadcast audio loudness (CALM Act / EBU R128 style levels), and the file formats networks and streaming ad servers accept. The goal is a spot that passes QC the first time and airs without a bounce.
Will it actually look cinematic, or look cheap on a TV screen?
It's built to hold up on a big living-room screen. We art-direct the lighting, depth, motion, color grade, and sound design so the spot reads as a brand worth trusting — not an online ad stretched onto a TV. The cinematic look is the whole point of choosing this over a quick social cut.
Can I get multiple durations and cutdowns from one idea?
Yes — that's a core advantage. You approve one concept and we produce the :30 hero, the :15 cutdown, the :06 bumper, and CTV versions, each cut to stand on its own. You're not paying to produce every length as a separate film.
Is the music and are the assets cleared and licensed for broadcast?
Yes. Music, voiceover, and assets are licensed for broadcast and paid use with the clearances on-air media requires — not just a basic online license. That means the spot is safe to run nationally on networks and CTV platforms, not only to post online.
How fast is this versus traditional commercial production?
Traditional spots take months to plan, shoot, and post. Our AI-accelerated, human-directed workflow moves from concept to spec-correct master in days, so you can hit a flight window, a season, or a promo deadline that a conventional shoot would miss entirely.
Who owns the finished spot?
You own the final spot and all its versions for broadcast and paid use in perpetuity. All licensed elements are cleared for that use, so you can air it on TV, run it across CTV/OTT, and keep it on YouTube with no rights issues.
FAQs
Frequently Asked Questions
Common questions about TV commercial production, CTV/OTT ads, broadcast specs, durations, and turnaround.
Ready to Put a Real Commercial on Air?
Cinematic, spec-correct TV and CTV/OTT spots — in every standard length, with cutdowns from one concept, at a fraction of a traditional commercial's cost and timeline.
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