Cost calculator

What will a product photoshoot cost your catalogue?

Set your SKUs and shot type to price a traditional shoot from 2026 market rates. Then see which of those costs an AI photoshoot removes.

Book a free creative call See pricing

Count every angle and context your product page shows.

Sets the studio rate per finished image from 2026 market ranges.

Traditional shoot cost

$25,000

Range: $12,500-$37,500

500 finished images

What the quote leaves out, and what AI removes

The per-image rate is the headline. These line items sit on top of it on most traditional shoots.

  • Retouching: $25-$100 an hour. In an AI photoshoot, retouching is part of the job.
  • Shipping samples: $50-$200 a shoot. With AI, you send us photos instead.
  • Props and styling: $100-$500. With AI, sets and styling are chosen, not hired.
  • Usage rights: hundreds to thousands. Our images come with full commercial usage rights, exclusive to your brand.
  • Reshoots: a second day at full price. With AI, a fix is a revision, not a reshoot.

We price AI photoshoots per product, so the quote follows your catalogue. See how our pricing works or the full cost breakdown.

The market rates behind the numbers

Per-image rates

Basic, white background $25-$75. Complex or styled $100-$500+. Lifestyle $300-$500+.

Day rates

Photographer $1,500-$3,000 a day. Full crew $3,000-$10,000 a day, for about 30-60 final images.

Extra fees

Retouching $25-$100 an hour. Shipping $50-$200. Props and styling $100-$500.

Rates in India

₹5,000-₹12,500 an hour, or ₹15,000-₹1,00,000 a day, depending on scope.

Ranges from published 2026 commercial product photography pricing. Estimates only: actual quotes vary by market, category, brand scale and shoot complexity.

FAQs

Product photography costs, priced before you book a studio

How much should I pay for product photography?
For ecommerce, expect $25-$75 per image for basic white-background shots, $100-$500+ for complex or styled work (jewelry, reflective surfaces), and $300-$500+ for full lifestyle scenes. Day rates run $1,500-$3,000 for a photographer and $3,000-$10,000 for a full crew, typically yielding 30-60 final images.
What is the average cost of product photography?
There is no single average, because pricing scales with complexity. The honest middle of the market is roughly $50-$150 per finished image for standard catalogue work, once the studio, photographer, model and retoucher are spread across a shoot day. Lifestyle and styled categories sit well above that.
How accurate is this estimate?
The figures use published 2026 market rates, listed under the calculator, so they are a realistic benchmark rather than an inflated one. Your actual quote varies by market, category and brand scale.
What does an AI photoshoot with Kaptured.AI cost?
We price per product, and the price depends on the shot types, the number of images and angles you need, and any video. There is no studio, model, shipping or reshoot line. We give you an exact quote on a free creative call.
Does this include video?
No, the calculator covers images only. A traditional reel typically runs $500-$2,000 to produce. Our studio also makes product films and reels with AI from the same product photos.
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