Colourways & variants
AI color variant photos, done for you
Send one product photo and your swatches. We shoot every colour you sell with AI, on the same model, pose and light, so your colour picker shows the colour that arrives.
★★★★★
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Tribe Amrapali -
Laa Polky Stories by Raniwala -
Onya Lab-Grown Diamonds -
House of Armuse -
Ridhi Mehra -
Vasundhara -
Senses -
Talwar & Sons -
M.K. Ghare Jewellers -
Ethnic Cotler -
Jack & Jill -
Under5ft7 -
Me & Mine -
STABL -
The K Way
Y Combinator 
IIT Bombay Every colour on the product page without a reshoot
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The problem
We launch each style in several colours and used to book a shoot for every one of them.
What we do
We shoot the first colour once and turn it into every colourway from your swatches.
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The problem
Recolour apps flatten the knit, tint the stitching and make the denim look painted.
What we do
We work fabric by fabric, so a knit, a satin and a washed denim each take colour the way the real cloth does.
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The problem
Shoppers order the sage, receive something greener and send it back.
What we do
We treat colour as the product: matched to your physical swatch, never to a screen.
What you get
Every colour, as a complete set
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The full set in every colour
On-model, ghost mannequin, packshot and detail, whatever you shot the first colour in.
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Identical framing
The same model, pose, crop and light, so switching colours feels like one shoot.
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Prints in every colourway
Send each version, or the codes for each element, and we shoot them all.
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Up to 4K
Texture you can zoom into.
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Named by SKU and colour
Every file in every channel size, ready to list.
Priced per product, with colourways planned into the set. See pricing
What to send us
One good photo and your colour references
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Great
One clear photo of the product in any colour, plus a swatch photo, a Pantone code or a lab-dip for every other colour.
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Fine
Phone photos of each colour on a hanger or laid flat. We use them as the colour reference and shoot every variant to match the hero set.
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We'll ask for more
When a colour changes how the fabric behaves, like a sheer white, a metallic or a washed denim. We check before we start.
Our work
One photo in, every colour out
What you send What you get 
What you send 
What you get 
What you send 
What you get 
What you send 
What you get 
What you send 
What you get 
What you send 
What you get Customer stories
Colour variants delivered on a launch schedule
How it works
From one hero photo to the whole colour range
0 /4 steps
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You brief us Send the hero photo, your swatches or codes, and the channels each colour goes to. -
We match each swatch Every colour read against your swatch, code or lab-dip before the shoot. -
We produce Shot with AI, then retouched by hand at full zoom. -
You receive Every colourway in the same batch as the hero.
What we check
The colour that arrives is the colour they saw
A person checks every variant against your references before delivery.
- Hue and depth: matched to your swatch or code.
- Texture: weave, knit, pile and wash kept as they are, never flattened.
- What shouldn't change: contrast stitching, prints, embroidery, logos, buttons and zips keep their own colour.
If a colour is off, we redo it, with unlimited revisions. Read the Real-or-Redo Guarantee
Compared
Every colourway without a shoot per colour
| Shoot every colour | Other recolour tools | 
Kaptured.AI
| |
|---|---|---|---|
| Shoots needed | One per colour 💵💵 | None | None |
| Who does the work | You and a studio 😩 | Your team, colour by colour 😩 | We do ✍️ |
| Every colour live | After every sample arrives ⏳ | Fast, then fixes 🔧 | Days, not weeks ⚡ |
FAQs
