Change clothes color in seconds, not a sample run
Test 10 colorways before you commit to one. Upload a garment, pick a hex or swatch, and get a photorealistic preview that you can use on your PDPs.
3 free generations per account. No credit card required.
HOW IT WORKS
Four steps from upload to export
- 01
Upload a garment shot
Any product image works — flat lay, mannequin, or on-model.
- 02
Pick the new color
Use a hex code, RGB, brand swatch, or upload a reference fabric.
- 03
Preserve texture
The AI keeps fabric texture, shadows, and seam definition while swapping the colour value.
- 04
Export
Download at up to 4K. Use directly on PDPs, ads, or social posts.
WHY IT MATTERS
Built for fashion brands at any scale
Colorways drive a meaningful share of fashion revenue. The classic problem is that every additional colour requires its own shoot — same model, same setup, more billing hours. Most brands settle for shooting only the hero colour and faking the variants in Photoshop with mixed results.
Kaptured.AI's colour change tool replaces the Photoshop workflow with a single upload + swatch. The model preserves fabric texture, shadow geometry, and stitching detail while shifting the colour value. The output is good enough to use directly on a product detail page or in a paid ad.
For brands running collaborations, this is how you test ten colorways with finance before committing one to production. For brands selling on marketplaces, this is how you scale variants without the studio bill.
USE CASES
Where teams use this every day
PDP variants without re-shoots
Sell a tee in 12 colors using one shoot and 11 AI variants.
Brand collab previews
Test colorways for a collab before sample manufacturing.
Ad creative variants
Generate 5 colorways of the same image and A/B test which converts.
Pre-order validation
Run a pre-order on a new colorway with a photorealistic preview, before any production.
FAQ
Common questions
Does the texture stay accurate?
Yes. The AI separates colour from fabric texture so the swatch change does not flatten shadows or fabric grain.
Can I match an exact brand colour?
Yes — paste a hex code, RGB value, or upload a swatch image. The output uses the exact colour you specify.
What about patterned garments?
Solid colours work best. Patterned garments can be re-coloured component-wise (e.g. recolour only the base fabric of a striped tee).
Will the result look real on a marketplace?
Yes. The output is photorealistic and passes marketplace QA. Several brands using Kaptured.AI run this workflow at scale on Myntra, Amazon, and Nykaa.
Is the colour visible the same across devices?
Output is colour-profile correct (sRGB). For print or display-specific calibration, use the Done-for-You plan.
Ready for production volume?
Move from the free tool into the full Studio. Bulk uploads, marketplace presets, and Done-for-You production.
Built by marketing experts for creative teams ❤️
