Picture color changer — pick any hex, ship in seconds
Upload a product or scene photo. Pick a target colour by hex, swatch, or reference image. Get a clean recolour with original texture, shadow, and reflection intact.
3 free generations per account. No credit card required.
HOW IT WORKS
Four steps from upload to export
- 01
Upload image
PNG / JPG / WebP up to 25MB. Single product, multi-object scene, or full lifestyle photo.
- 02
Select the area to recolour
Tap the region to change. The tool isolates the layer automatically.
- 03
Pick the target colour
Hex code, RGB value, brand swatch, or upload a fabric reference. Exact-match accuracy.
- 04
Export
Up to 4K. Marketplace presets included. Re-run as many times as you need.
WHY IT MATTERS
Built for fashion brands at any scale
Picture color changing is one of the most-asked-for ecommerce workflows. Every brand selling a product in multiple colours runs into the same wall: shoot every colour, or fake the variants in Photoshop. Neither scales.
Kaptured.AI's colour changer collapses that workflow into a single upload. Pick the target colour, get the recolour. Original texture, shadow, and reflection are preserved so the output is photorealistic enough to ship on a PDP or run as a paid ad.
For brands operating at any catalog scale — fashion, jewelry, footwear, accessories, home goods — this is the cheapest path from one source shot to dozens of colourway variants.
USE CASES
Where teams use this every day
Colorway variants
Sell a tee or saree in 12 colours from one shoot. Generate the rest via AI.
Brand-tone normalisation
Match brand colour standards across a mixed-source catalog.
Ad creative variants
10 colour variants of one SKU for paid social A/B tests.
Sample validation
Recolour samples before committing to factory orders.
FAQ
Common questions
How accurate is the colour match?
Output uses your exact hex / RGB / swatch — colour-profile correct in sRGB. For Pantone or print calibration, use Done-for-You.
Will texture stay intact?
Yes. The AI separates colour from fabric grain, so the swatch change does not flatten texture or shadows.
Can I recolour patterned items?
Solid colours are easiest. Patterned items can be recoloured component-wise (e.g. recolour only the base fabric of a striped tee).
Does it work on non-apparel?
Yes. Cars, furniture, packaging, walls in lifestyle scenes — anything where colour matters.
Ready for production volume?
Move from the free tool into the full Studio. Bulk uploads, marketplace presets, and Done-for-You production.
Built by marketing experts for creative teams ❤️
