Product launch video agency

AI product launch video production for new drops

We make your launch film with AI, plus the teasers and cut-downs around it, all planned back from your launch date.

  • Dated launch plan
  • Countdown teasers
  • Feed cut-downs
  • Any setting

★★★★★ Trusted by 200+ brands

  • Tribe Amrapali logo Tribe Amrapali
  • Laa Polky Stories by Raniwala logo Laa Polky Stories by Raniwala
  • Onya Lab-Grown Diamonds logo Onya Lab-Grown Diamonds
  • House of Armuse logo House of Armuse
  • Ridhi Mehra logo Ridhi Mehra
  • Vasundhara logo Vasundhara
  • Senses logo Senses
  • Talwar & Sons logo Talwar & Sons
  • M.K. Ghare Jewellers logo M.K. Ghare Jewellers
  • Ethnic Cotler logo Ethnic Cotler
  • Jack & Jill logo Jack & Jill
  • Under5ft7 logo Under5ft7
  • Me & Mine logo Me & Mine
  • STABL logo STABL
  • The K Way logo The K Way
Founders are alumni of Y Combinator IIT Bombay
Frame from an AI product launch film made by Kaptured.AI, the new product shown in a cinematic setting

The date is set and the calendar is working backwards. A traditional ad-film shoot needs a location, crew, models, permits and good weather, and it eats the launch budget before a single teaser exists. Skip the film and the drop goes out as a carousel with a countdown sticker.

So we make your launch film with AI. The palace you pictured, a coastline at dawn, a city at night, a place that doesn't exist. The film goes there with no travel, no permits and no weather risk, and the budget stays with the rest of the launch.

One launch film , plus the teasers and cut-downs around it

Teaser frame of a product in an AI-made setting
Vertical cut-down frame of a product
Reveal frame with a product in a CGI scene
Cut-down frame for a social feed
Cinematic frame from a launch film
Hero frame from an AI product launch film
  1. Before launch Countdown teasers Short clips for the days before the drop.
  2. Launch day The launch film Built on the idea behind the collection, so it's worth sharing.
  3. After launch Cut-downs Shorter edits of the film for your feeds and ads.

Planned together, so they read as one campaign. Part of our product video production for ecommerce brands.

Post-production

Post-production that finishes your launch film

  1. Colour grading
  2. Background music
  3. Sound effects
  4. Speed ramping
  5. Transitions
  6. Motion graphics
  7. End cards
  8. Captions
  1. Colour-graded hero frame of the new product in an AI launch film
    01 Colour grading
  2. Cinematic launch scene scored with background music
    02 Background music
  3. Product reveal where a sound effect lands in an AI launch film
    03 Sound effects
  4. Product reveal that slows down and speeds up in an AI launch film
    04 Speed ramping
  5. Cut between settings in an AI launch film
    05 Transitions
  6. Product name and launch date animated over a teaser
    06 Motion graphics
  7. End card with the brand and launch call to action after a launch film
    07 End cards
  8. Captions on screen in a vertical cut-down of an AI launch film
    08 Captions

Why not an AI launch video generator?

A generator turns a prompt into a clip. That's a start, not a launch.

Factor
Other AI video generators
Kaptured.AI
The idea and script
You write the prompt 😩
Our team writes it ✍️
The pieces in your collection
Often change between clips 🎲
Colour, shape and craft checked in every shot 🔍
Who catches AI errors
You, or your comments section 😬
A person, before you see the film 🔍

Who it's for

Launch films for fashion, jewellery, beauty and luxury drops

Fashion collections Jewellery lines Beauty launches CGI moments Luxury drops Home brands

How it works

How we plan a launch film back from your date

0 of 4 steps

  1. Send the date and the drop Launch date, the collection, what makes it new
  2. Approve the idea and look Idea, script, look and teaser plan, signed off first
  3. We make it with AI Generated, directed and edited by our team
  4. Teasers first, film on the day Teasers before the countdown, film and cut-downs before launch

FAQs

Launch videos planned back from your drop date

How early before launch should we start?
As early as you can. Send us the date first and we'll confirm a plan that works back from it. The teasers need to be ready before the film goes out.
What if the product is still in development?
We can often still start. Tell us what exists today and we'll say up front what we need to show the pieces accurately.
How much does a product launch video cost?
It depends on the film's length, the number of scenes and settings, how many teasers and sizes you need, and voiceover. Send your date and scope and we'll quote the full launch set.
What if the founder wants changes the night before?
It depends on the change. Big changes are easiest at the script and look stage, which is why the founder approves those first. How late changes are handled is written into your quote.
Do you make SaaS and startup launch videos?
Yes. Startup and SaaS launch films are covered on our SaaS video production page, linked below.
Who owns the launch film?
It's in your agreement. Ownership and usage rights are set out there before we start.
Do you work with brands outside our country?
Yes. We work online with D2C brands worldwide and plan around your launch date and time zone.
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