Product commercial video production

AI product commercial video production for D2C brands

An ad with one clear reason to buy. We write the idea and script, then make the film with AI.

  • Script approved first
  • Planned hook
  • Product checked
  • Test versions

Need a simple on-model clip for your product page instead? See our product video production service.

Scene from a story-led AI product commercial video made by Kaptured.AI

Your ads have gone stale, and the new ones look like everyone else's

The same creative has run for weeks and costs keep rising. AI ad tools give you volume, but the actors, hooks and scripts are the ones every other brand in the feed is using. UGC takes time, and the product often looks wrong.

So we start on paper. Our team writes why your customer should buy and the hook that earns the next few seconds. Then we make the scenes for your product with AI, not from a template library, so your ad doesn't look like the next one in the feed.

AI ad generator, UGC creator or a commercial video production company

AI ad generator
01
AI ad generator01
  • Clips from a product link
  • You write the hook
  • You write the script
  • You catch the wrong shade
  • Same actors as other brands
  • You regenerate mistakes
Product scene from an AI product commercial video
Kaptured.AI
02
Kaptured.AI02
  • Idea and script by our team
  • Approved by you first
  • Scenes made for your product
  • Checked by a person, scene by scene
  • Only the claims you give us
  • Fixed before you see it
UGC creator
03
UGC creator03
  • One person's take
  • Quality varies
  • Slow to come back
  • Product often looks wrong

What you get

What's in a product commercial video

0 / 6 parts apart

  • Idea and script Why your customer should buy, at a length set with you
  • Short scenes The product at work, in a setting that fits your brand
  • Call to action Written into the script so viewers know what to do next
  • Opening hook Planned on paper for the first few seconds
  • Voiceover Written with the script, in the language your buyers speak
  • Test versions Alternate hooks or endings from the same film

Post-production

Post-production on every product commercial

  1. Captions
  2. Background music
  3. End cards
  4. Motion graphics
  5. Sound effects
  6. Speed ramping
  7. Transitions
  8. Colour grading
  1. Captions on screen so an AI product commercial reads on mute
    01 Captions
  2. Product scene scored with background music in an AI product commercial
    02 Background music
  3. End card with the product and call to action in an AI product commercial
    03 End cards
  4. Product benefits animated as graphics over an AI product commercial
    04 Motion graphics
  5. Product close-up where a sound effect lands in an AI product commercial
    05 Sound effects
  6. Product in use as the footage speeds up and slows down in an AI product commercial
    06 Speed ramping
  7. Frame at a scene transition in an AI product commercial
    07 Transitions
  8. Colour-graded product scene from an AI product commercial
    08 Colour grading

How it works

How our product commercial video production works

0 of 4 steps

  1. Send a short brief Product, buyer, claims you can back, ads you like
  2. Approve the script Hook, script and scene plan, before we make anything
  3. We make and check Made with AI, checked against your product photos
  4. Review and test Your changes in, final ad and test versions out

FAQs

Product commercials with test hooks built in

What's the difference between a product commercial, a brand film and an explainer?
A product commercial sells one product. A brand film tells the story of the brand itself. An explainer shows how something works, step by step. If you need a spot for TV, that's TV commercial production.
How much does a product commercial video cost?
It depends on the length, the number of scenes, the voiceover and languages, and how many test versions and sizes you need. You get a quote for your product after a short call, and we can quote a monthly package if you need a new ad every month.
Who writes the idea and script?
We do. You give us the product, the customer and the claims you can back. We send the idea, script and scene plan for your approval.
Can I get versions to test different hooks?
Yes. Each film comes with alternate hooks or endings, so you can see which opening works. We agree how many in your quote.
Will customers feel tricked that it's made with AI?
No. There are no fake testimonials and no fake customers. The product is shown as it ships and the story stays believable.
Do you make ad films in Hindi or Hinglish for brands in India?
Yes. Voiceover and on-screen text can be in English, Hindi or Hinglish. Ask about other languages when you send the brief. We work online with brands worldwide.
How long does it take?
It depends on the ad. After the brief you get a dated plan from script approval to final ad, before any work starts.
Who owns the ad and the script?
Ownership and usage rights are written into your agreement before we start.
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