Glossary
Product photography and AI terms, explained
What each term means, why it matters for your listings and how our studio handles it with AI. Written for founders, e-commerce leads and marketers.
Shoot terms like packshot and ghost mannequin sit here beside the AI words that now come with them, such as diffusion model and LoRA.
Each entry starts with a one-line definition, then shows what the thing looks like and how our team produces it.
Looking for how to shoot a whole category? Our photography guides cover products from jewelry to furniture, and the AI photoshoots page shows everything we make.
Every term, A to Z
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A+ content
Amazon's image-led modules below the listing, for brand-registered sellers.
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AI fashion model
A person created with AI to wear your clothes in product photos.
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AI product photography
Product images made with AI from photos of your real product.
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Background swap
A new setting behind your product, with the product untouched.
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Bulk generation
Images for a whole batch of products in one run, one look throughout.
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Catalog photography
One consistent set of images for every product you sell.
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Creative fatigue
When an ad stops working because people have seen it too often.
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Diffusion model
AI that builds an image by removing noise step by step.
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Drape
How a fabric falls and folds on the body.
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Flat lay photography
The top-down shot of a product laid flat on a clean surface.
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Ghost mannequin photography
The hollow, worn-looking garment shot with no mannequin in frame.
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Image-to-video
A still product photo turned into a short moving clip.
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Lifestyle photography
Your product in use, in a setting your customer recognises.
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Lookbook photography
Styled images that present a collection and its mood. Also written look book.
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LoRA (low-rank adaptation)
A small add-on that teaches an AI model one face, product or look.
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Marketplace cropping
One image re-framed to each channel's size and ratio.
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Model swap
A new model in an existing photo, with the garment unchanged.
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On-model photography
Your product worn by a person, showing fit, drape and styling.
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Packshot
The product alone on a plain background, nothing else in frame.
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PDP (product detail page)
The single-product page where shoppers decide to buy.
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Prompt engineering
Writing the instructions that steer an AI image toward the brief.
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Shoppable video
Video with tappable products that leads straight to the cart.
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Virtual try-on
Seeing a product on a body like yours before you buy.
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White-background product photography
The product on pure white, as marketplaces require for main images.
