GLOSSARY
Fashion AI glossary
Plain-English definitions for the terms brand operators, marketers, and developers actually use.
A+ content
A+ content is Amazon's enhanced brand content format — additional imagery, comparison tables, lifestyle modules, and brand story sections placed below the standard PDP description. Required for serious Amazon brand registry sellers.
Read full definitionAI fashion model
An AI fashion model is a fully synthetic, AI-generated person used in product imagery instead of a real human model — with no model release required and no day-rate cost.
Read full definitionAI product photography
AI product photography is the use of generative AI to create product images — packshots, ghost mannequin, on-model, and lifestyle — directly from a source image, without a traditional photoshoot.
Read full definitionBackground swap
Background swap is the AI workflow of replacing the backdrop of a product photo while keeping the product and any human subject unchanged — typically used to repurpose a single shoot into many scene variants.
Read full definitionBulk generation
Bulk generation is the AI workflow of producing hundreds or thousands of product images in a single batch — typically used for full catalog refreshes, drop launches, or marketplace migrations.
Read full definitionCatalog photography
Catalog photography is the systematic production of product imagery for a brand's full SKU catalog — typically combining packshots, ghost mannequin, on-model, and lifestyle shots.
Read full definitionCreative fatigue
Creative fatigue is the drop in paid-ad performance that happens when an audience has seen the same ad creative too many times. The fix is variant generation — more creative versions per SKU so each impression feels fresh.
Read full definitionDiffusion model
A diffusion model is a class of generative AI that creates images by progressively denoising a random noise pattern, guided by a prompt or reference image. Diffusion models power most modern AI fashion photography tools.
Read full definitionDrape (in fashion AI)
Drape is how a garment falls on a body — the silhouette, fold lines, fabric weight, and movement that make clothing read as real. AI fashion engines must render drape accurately to produce believable on-model imagery.
Read full definitionFlat lay photography
Flat lay photography is a product photo style where the garment is laid flat on a clean surface and shot directly from above, showing the garment shape and design without a model or mannequin.
Read full definitionGhost mannequin photography
Ghost mannequin photography is a product photo style where a garment looks like it is worn by an invisible person. The garment is shot on a mannequin, the mannequin is edited out, and the inside neck, collar, and seams are reconstructed so the piece holds a three-dimensional shape.
Read full definitionGhost mannequin vs flat lay
Ghost mannequin and flat lay are two product-photo styles that often get conflated. Flat lay shoots the garment flat on a surface, top-down. Ghost mannequin shoots the garment on an invisible mannequin so it shows three-dimensional fit.
Read full definitionImage-to-video
Image-to-video is the AI workflow of generating a short video clip from a single still image — used in fashion ecommerce to turn catalog photos into reels, hero banners, and shoppable video ads.
Read full definitionLifestyle photography
Lifestyle photography shows a product in use, in a real-world setting, with models doing real activities — the opposite of a clean packshot.
Read full definitionLook book
A look book is a curated set of styled fashion images presenting a collection in editorial context — used for press kits, seasonal launches, brand marketing, and internal merchandising briefs.
Read full definitionLookbook photography
Lookbook photography is curated brand-mood imagery showcasing a collection in styled context — typically used for seasonal launches, press kits, and marketing campaigns.
Read full definitionLoRA (Low-Rank Adaptation)
LoRA is a fine-tuning technique that adapts a large pretrained AI model to a specific style, identity, or concept with very little additional training data — used in fashion AI to encode brand-exclusive models or signature aesthetics.
Read full definitionMarketplace cropping
Marketplace cropping is the process of re-sizing and re-framing product images to meet the listing-image rules of each marketplace — Amazon, Myntra, Meesho, Nykaa, Ajio, Flipkart, and Shopify each have their own specs.
Read full definitionModel swap
Model swap is the AI workflow of replacing the model in an existing product photo with a different model — different body type, ethnicity, age, or styling — while keeping the garment unchanged.
Read full definitionOn-model photography
On-model photography is product imagery shot on a real or AI-generated model wearing the garment, showing fit, drape, styling, and how the product looks in context.
Read full definitionPackshot
A packshot is a clean, isolated photo of a product on a plain background — typically pure white — used for ecommerce listings and marketplace PDPs.
Read full definitionPDP (product detail page)
PDP is the product detail page on an ecommerce storefront — the page where a shopper sees full product imagery, description, price, and adds to cart. Catalog photography is mostly about producing PDP-ready imagery.
Read full definitionPrompt engineering (for fashion AI)
Prompt engineering is the practice of writing text instructions that guide AI image and video generation toward a target output. For fashion AI, prompts cover garment, model, scene, lighting, and styling specifics.
Read full definitionShoppable video
Shoppable video is video content where products can be tapped or clicked to add to cart directly — used on TikTok Shop, Instagram Shopping, Meta Advantage, YouTube Shopping, and increasingly on Shopify storefronts.
Read full definitionVirtual try-on
Virtual try-on is a shopper-facing technology that lets customers see how a garment, accessory, or piece of jewelry would look on their own body before buying.
Read full definitionWhite-background product photography
White-background product photography is the listing-image standard for most marketplaces: pure white (#FFFFFF) backdrop, no props, no shadows, no extra elements — used as the main image on Amazon, eBay, and most apparel marketplaces.
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