Shoppers read drape to judge fabric they can't touch. Silk pools in soft, narrow folds, linen breaks in crisp ones, heavy wool barely moves. A photo with the wrong drape sells the wrong fabric, and the return arrives with a note saying it looked different online.
Drape is where AI images most often go wrong. A model that doesn't understand weight lays every fabric on the body the same way, so chiffon hangs like cotton. Pleats, a pallu or a full lehenga skirt make the problem obvious: the saree photography guide lists what to check.