Glossary

AI product photography

AI product photography is the making of product images with AI from photos of the real product, in place of a studio shoot with a set, crew and photographer.

See our AI photoshoots

Faceted glass perfume bottle with amber liquid on a travertine plinth, a product photo made with AI

It covers every shot type a shoot would: packshots, ghost mannequin, on-model, lifestyle and detail. The input is a photo of the actual product, so the result shows what the customer will receive. The finished image should be impossible to tell apart from a photograph.

The difference between results comes down to who runs it. Do-it-yourself AI can produce a striking image and still change a logo, a stitch or a stone. A production studio adds art direction, retouching and a person comparing every image with the product before anything reaches a listing.

How we handle AI product photography

This is the work we do: you send product photos, even phone shots, and our team produces the shoot with AI, retouches it and checks every image against your product. You receive a full set for every SKU, through our catalog and PDP sets service.

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