White-background product photography
White-background product photography is the listing-image standard for most marketplaces: pure white (#FFFFFF) backdrop, no props, no shadows, no extra elements — used as the main image on Amazon, eBay, and most apparel marketplaces.
White-background imagery is the most rigid listing-image rule on the major marketplaces. Amazon enforces pure white (RGB 255, 255, 255), product filling 85%+ of the frame, no model, no props, no text. Non-compliant listings get demoted or rejected.
Producing white-background imagery from a styled or busy source photo is one of the most common AI catalog jobs. Background remover tools handle the technical side; marketplace presets handle the framing.
Brands typically produce one compliant white-background image per SKU for the main listing slot, plus 4-6 styled or lifestyle images for the supporting slots. AI catalog tools generate the entire image set from a single source upload.
