A+ content
A+ content is Amazon's enhanced brand content format — additional imagery, comparison tables, lifestyle modules, and brand story sections placed below the standard PDP description. Required for serious Amazon brand registry sellers.
A+ content lifts conversion 5-10% on average compared to a bare Amazon PDP. It's available to brands enrolled in Amazon Brand Registry and uses Amazon-specific module templates.
Production cost is the bottleneck — each A+ module needs custom imagery sized to Amazon's specs. Many brands ship A+ for hero SKUs only because the per-SKU production cost is prohibitive.
AI catalog tools generate A+ module imagery (hero banners, comparison-table thumbnails, lifestyle blocks, feature callouts) from a single product upload. This makes shipping A+ across the full catalog economically realistic for the first time.
