The K Way: 25 outfits in 7 working days

A clothing brand where the gemstones are the product

The K Way makes gemstone-infused clothing for people drawn to energy, intention and mindful living. Each piece carries gemstone detail, so the stone’s placement, colour and shape, and the fabric around it, are central to what the customer buys.

”AI keeps changing our stones”

The brand had tried AI imagery, and it could not hold the gemstones. The shapes changed, the colours shifted and small details on the garments went missing, so the visuals no longer matched the product.

They also wanted short ecommerce videos that looked realistic and premium, with every clothing detail intact.

Every stone matched, across every colourway and pose

We set up a controlled AI shoot for each outfit and matched the exact gemstone colour, shape, placement and detail on every garment. In total we shot 25 complete outfits in 7 working days.

Each outfit had separate topwear and bottomwear, so we worked on 50 clothing pieces. Every piece was shot in 3 gemstone colourways (blue lapis, rose quartz and amethyst) and 5 poses, with the same fabric texture, background and model face throughout.

Every image was checked for product accuracy, realism and brand fit. Then each outfit became an 8 to 10 second ecommerce video that keeps the stones, fabric and calm mood of the brand.

This is the work behind our colourways and variants service, and our photo to video service turns finished stills into clips like these.