A lab-grown diamond brand that lives on Instagram
Onya sells lab-grown diamond jewelry, and Instagram is where most customers first meet its pieces. The brand needed a regular flow of reels that make the jewelry feel wearable and worth stopping for.
”We need reach that doesn’t depend on paid promotion”
Posting often is hard when every reel needs its own idea, styling and edit. Onya wanted fresh, quirky and lifestyle-led videos every month, good enough to earn organic views on their own.
About 15 reels a month, planned and made with AI
We built a monthly content system for Onya. Each month we make about 15 reels within 20 working days, from the concept and hook to the finished edit.
- Lifestyle reels that show the jewelry worn, gifted and unwrapped
- Hooks written to stop the scroll in the first seconds
- Still frames and styling variations made alongside each reel
- One consistent look, so the feed reads as one brand
This is the work our social media video production team does every month, and the same craft goes into our jewellery videos.
Reels that earned their reach organically
A few of the short-form lifestyle reels we made for Onya's Instagram.
Reels at 350K, 320K and 200K views, and a format that repeats
In just 15 days, one set of reels crossed 100K+ organic views with no paid promotion. Similar formats went on to strong numbers too, so the reach came from the format, not one lucky post.
The strongest reels reached around 350K, 320K and 200K views. With about 15 reels made every month, Onya keeps a regular Instagram presence without planning each post from scratch.
Published May 27, 2026, last updated October 3, 2026, by Naman Kasliwal, Co-founder & CEO of Kaptured.AI.
