Ethnic Cottler: 200 outfit shoots, one repeatable system

A menswear label that sells the complete look

Ethnic Cottler makes men’s ethnic outfits. Customers buy the whole look, not a single garment, so every catalogue image has to show the top, trousers and shoes together, styled the same way across the range.

”We keep setting up the same trousers for every new top”

The brand’s bottom wear stays fixed across most looks. Only the topwear changes from design to design. Yet each new outfit image meant handling the same trousers and shoes again, one look at a time.

That repetition slowed every drop:

• The same bottoms set up again for each new top
• Outfit combinations rebuilt from scratch
• No quick way to try a different trouser colour
• No set of poses that matched the brand’s shoot brief

One shoot kit, built once, used for every new top

We built a reusable shoot kit around the way Ethnic Cottler styles its range:

• 10 trouser styles, each in its own colour variants
• 10 custom shoes, each with colour options
• 10 custom poses matched to the brand’s shoot brief
• A model chosen for the brand

Now the new top is the only thing that changes. We pair it with the model, trousers, shoes, colour and pose the brand picks, and the finished outfit image comes back in the same look as the rest of the catalogue.

The trouser colourways opened up new outfit combinations from the same top, with nothing to set up again. See how this works on our on-model photoshoots and colourways and variants pages.