PERFORMANCE VIDEO ADS
Performance Video Ads — Built to Convert Across Meta, YouTube & TikTok
Direct-response video creative for paid campaigns. One concept cut natively for every platform, a high volume of hook and angle variants, and weekly testing — engineered to drive down CPA and CPL and lift ROAS across your channels.
OUR WORK
Video Ads That Move the Metric
Meta, YouTube, and TikTok cuts from a single concept — hook-tested at volume and refreshed every week. Each one built to lower cost per acquisition and scale the winners.
WHAT YOU GET
Outcomes That Move the Numbers
We don't just make ads — we build a cross-platform creative engine that lowers cost per acquisition, lifts ROAS, and keeps winning concepts scaling.
Lower CPA and CPL
Direct-response creative built on what actually moves cost per acquisition — sharper hooks, clearer offers, and faster proof — so your paid budget buys more conversions and fewer wasted impressions.
Higher ROAS across channels
More winning creative in rotation means more spend pointed at ads that return. We feed every platform with concepts that earn the click and carry it through to purchase.
Test more hooks and angles
Volume is the lever. We ship a high count of hook and angle variants per concept so you're testing into winners every week instead of guessing on one or two big swings.
One concept, every platform
Each concept is cut natively for Meta, YouTube, and TikTok — right aspect ratio, pacing, captions, and safe zones — so you launch everywhere at once without re-briefing a new edit.
Beat ad fatigue with constant refresh
Creative decays. A steady weekly drop of fresh hooks and angles keeps frequency in check, holds CPMs down, and stops your winners from burning out mid-scale.
ENGINEERED FOR CONVERSION
Direct-Response, Not Brand Fluff
Every cut is built to drive a measurable action. Hook-first openings, conversion arcs, native specs, and a system for scaling the winners — the way paid creative should be made.
Hook-first, every time
The first two seconds decide the campaign. We open on the pattern interrupt, the pain, or the payoff — then earn the rest of the watch. Multiple hooks per concept so you can find the one that stops the scroll on each platform.
Built on direct-response principles
These aren't brand films. Every cut follows a conversion arc — hook, problem, proof, offer, CTA — written by people who've run paid and know what makes a viewer click, not just watch.
Platform-native specs
Meta Reels, YouTube Shorts, and TikTok each have their own rhythm, captions, and safe zones. We cut to spec for each — not one master squeezed into three boxes — so creative feels native and the algorithm rewards it.
Scale the winners
When a hook or angle proves out, we don't stop — we spin fresh variants off it, refresh the worn ones, and keep the winning concept alive at higher spend so you can scale without watching ROAS collapse.
ACROSS EVERY PLATFORM
One Concept, Cut for Meta, YouTube & TikTok
One partner for the whole paid stack — native creative for every placement, plus the testing system that turns variant volume into winners.
Meta — Feed, Reels & Stories
Thumb-stopping creative cut for Feed, Reels, and Stories, with sound-on hooks and captions that hold viewers through the offer — the workhorse of most performance budgets.
YouTube — pre-roll & Shorts
Skippable pre-roll built to land the message before the skip button, plus vertical Shorts cuts — both engineered to drive action, not just impressions.
TikTok — native & sound-on
Creative that looks like it belongs on the For You page, not an ad break — native pacing, on-trend formats, and sound-on hooks that survive the swipe.
One concept, cut for all three
Brief once, launch everywhere. We take a single approved concept and cut it natively for Meta, YouTube, and TikTok so your testing budget covers every platform at once.
The testing system
A structured weekly cadence of hook and angle tests, clear winners and losers, and a refresh plan — so creative decisions are driven by data, not by who shouts loudest in the channel.
Variant volume for paid
20+ hook and angle variants per concept so your media buyer always has fresh creative to test, isolate, and scale — the fuel a high-spend account runs on.
AI ASSISTED, HUMAN LED
Built by People Who've Run Paid
AI gives us speed and variant volume. Human direction makes sure the hook lands, the offer is clear, and every ad is built to convert — not just to look good.
Performance-marketer creative direction
Every ad is shaped by people who've actually run paid media and understand CPA, ROAS, and ad fatigue. AI gives us speed and variant volume; humans get the hook, the offer, and the conversion arc right.
Direct-response, not brand fluff
We write to the metric. Scripts are built around a clear offer and a single ask, mapped to your funnel and audience — not generic templates that look pretty and convert nothing.
Brand & claim accuracy
Every ad is reviewed against your brand and the platforms' policies so claims, disclosures, and creative are cleared for paid before a single dollar runs behind them.
Revisions until it converts
Standard plans include revision rounds; Scale includes unlimited revisions. We work the hook and the cut with you — and use early data — until the creative actually moves the number.
PRICING
Plans That Scale With Your Spend
Every plan includes native cross-platform cuts, hook variants, and full ownership. Step up as you add platforms, variant volume, and weekly testing.
Starter
- 8 ad videos per month
- Meta, YouTube or TikTok
- One concept, cut per platform
- All formats (9:16, 16:9, 1:1)
- 5 hook variants per concept
- 5-day turnaround
- 2 revision rounds
- Captions & sound-on edits
Growth
- 20 ad videos per month
- All three platforms covered
- Native cuts for Meta, YouTube & TikTok
- 10 hook variants per concept
- 3-day turnaround
- 3 revision rounds
- Weekly hook & angle testing
- CPA / CPL / ROAS reporting
Scale
- Unlimited ad videos
- Cross-platform performance engine
- 20+ hook variants per concept
- 48hr refresh on winners
- Unlimited revisions
- Dedicated creative strategist
- Weekly testing & scaling plan
- Full performance analytics
- Winner-refresh on cadence
Need a custom performance engine? Talk to us about a tailored plan.
OUR PROCESS
From Concept to Conversion, on Repeat
A transparent process that turns your offer into an always-on testing engine — you approve the hooks before we build, then we scale what wins.
Offer & account intake
1-2 daysShare your offer, audiences, platforms, past winners, and brand kit. We map the concepts and angles most likely to convert and how each should be cut for Meta, YouTube, and TikTok.
Hooks + concept approval
2-3 daysWe write conversion-led scripts and storyboard each concept, then show you a slate of hook and angle variants for sign-off before anything goes into production.
Produce + cut every variant
2-5 daysWe produce each concept and cut it natively for every platform and aspect ratio, then generate the full set of hook and angle variants ready to load into your ad manager.
Launch + test + scale
OngoingYou get upload-ready files for every channel. We read the results, refresh fatigued creative, spin new variants off the winners, and keep the testing engine running every week.
TRUST BUILDERS
Trusted by Performance Teams
Real results from DTC brands, growth teams, and performance agencies running paid video.
"They finally gave our media buyers enough fresh hooks to test every week. We isolated two winners in the first month and brought blended CPA down 34%."
"One concept, cut natively for Meta, YouTube, and TikTok — so we stopped re-briefing three edits. ROAS climbed to 3.8x once we could test across all of them at once."
"Their variant volume is the difference. We rotate fresh creative before fatigue hits, so winning concepts keep scaling instead of dying at higher spend."
COMMON CONCERNS
We Address Your Concerns Upfront
No surprises — here's what performance marketers ask before they start.
Which platforms do you cover?
Meta (Feed, Reels, and Stories), YouTube (skippable pre-roll and Shorts), and TikTok (in-feed, sound-on native). We take a single approved concept and cut it natively for all three so you can launch and test everywhere from one brief, instead of commissioning a separate edit per channel.
Will it actually convert, or just look good?
These are direct-response ads, not brand films. Every cut follows a conversion arc — hook, problem, proof, offer, CTA — written by people who've run paid media and optimize to CPA, CPL, and ROAS. We write to the metric, then use early data to sharpen the hook and offer until the number moves.
How does the testing and iteration work?
On Growth and Scale we run a structured weekly cadence: ship a slate of hook and angle variants, read which ones win on the metric that matters, refresh or kill the losers, and spin fresh variants off the winners. Creative decisions are driven by your account data, not opinion.
How many variants do you produce per concept?
Starter includes 5 hook variants per concept, Growth includes 10, and Scale includes 20+. Variant volume is the fuel for paid testing — the more hooks and angles you can isolate and test, the faster you find winners and the longer you can scale them before fatigue.
Do you handle each platform's specs?
Yes. We cut to spec for each platform — correct aspect ratio, pacing, captions, and safe zones for Meta Reels, YouTube Shorts and pre-roll, and TikTok — rather than squeezing one master into three boxes. Native-feeling creative is what the algorithms reward and what survives the scroll.
Who owns the videos and are they cleared for paid?
You own 100% of the final assets in perpetuity, on any channel. All music and stock are licensed for commercial and paid use, and every ad is reviewed against brand and platform policies so claims and disclosures are cleared before you put spend behind them.
FAQs
Frequently Asked Questions
Common questions about performance video ads, cross-platform cuts, hook testing, and conversion.
Ready to Build a Cross-Platform Ad Engine?
Direct-response video ads cut natively for Meta, YouTube, and TikTok — hook-tested at volume and refreshed every week to lower CPA and lift ROAS.
Related services:
