Tan Clan: two bag ads in 3 days, plus a Mother's Day film

A bag brand built for everyday life

Tan Clan makes stylish, functional bags and accessories for modern customers. Its bags are meant for daily routines, different moods and gifting moments, so the content has to make them feel useful as well as desirable.

”Our ads need to sell the bag, and Mother’s Day needs a story”

Tan Clan needed videos that work creatively and commercially: ad-worthy assets for ROAS-focused campaigns on Instagram and Facebook, with the bag always the clear hero.

They also wanted a story-led Mother’s Day video that connects with their audience. And the founders needed a partner who would handle the creative direction, references, script and production, instead of managing every detail themselves.

Two product ads and a story film, planned end to end

For the two product ads, we researched visual references that work in paid campaigns and kept the bag at the centre of every frame. Each ad grabs attention fast and shows the bag in use, easy to picture in daily life. Both were ready in 3 working days.

For Mother’s Day, we wrote a story about how a Gen Z daughter and her mother see the world differently, and how much a mother notices, understands and gives. The film took 7 working days, including the storyboard and emotional flow, and works as a brand film and as an ad.

What we handled for the founders:

• Concepts, hooks and copy direction for the ads
• Visual references and the storyboard
• The script and emotional arc of the Mother’s Day film
• The full production of all three videos

See how we approach performance video ads and brand films.