How We Helped Tan Clan Create Ad-Worthy Bag Videos and a Mother’s Day Story Campaign

About the Brand

Tan Clan is a bag and accessories brand creating stylish, functional, and everyday-friendly pieces for modern consumers.

The brand focuses on bags that are not just fashion accessories, but part of a person’s daily lifestyle. Their products are designed to fit different moods, occasions, routines, and gifting moments.

As a visual-first brand, Tan Clan needed content that could make its bags feel desirable, useful, and emotionally relevant across social media and paid ads.

The Challenge

Tan Clan needed video content that could work both creatively and commercially.

The goal was not just to create beautiful videos, but to create ad-worthy assets that could support ROAS-focused campaigns. The content had to keep the bag as the clear hero while still feeling engaging enough for Instagram and Facebook ads.

They also wanted a story-led video for Mother’s Day that could connect emotionally with their audience.

The challenge was to create different types of content with different goals: product-focused videos for performance and a narrative video that felt warm, relatable, and campaign-worthy.

At the same time, the founders needed a content partner who could save their time by handling the creative direction, planning, references, scripting, and execution instead of requiring them to manage every small detail internally.

What We Did

We created three video concepts for Tan Clan, each designed with a clear purpose.

For the product-focused videos, we kept the bag at the centre of the frame and built the visuals around its use, styling, and everyday appeal. The goal was to create content that looked premium, clean, and strong enough to be used for paid ads.

We completed the two product-focused videos within 3 working days, helping the brand move quickly with ad-ready content without delaying campaign timelines.

For the Mother’s Day video, we developed a story around the difference between how a Gen Z daughter and a mother see the world. The video focused on their different perspectives, small emotional moments, and the realization of how much a mother notices, understands, and gives.

The Mother’s Day story video took 7 working days to complete. This included drafting the storyboard, understanding what would look best on camera, planning the emotional flow, and ensuring the video could work not just as a brand film but also as an ad-friendly campaign asset.

We worked on creating:

• Three ad-worthy video assets
• Two product-focused videos completed in 3 working days
• One Mother’s Day story video completed in 7 working days
• ROAS-focused creative direction
• Bag-focused visuals for performance marketing
• Lifestyle-led product storytelling
• A Mother’s Day campaign video
• A story showing the emotional bond between a daughter and mother
• Visual references, hooks, and copy direction for stronger ad performance
• Time-saving creative execution for the founders
• Cost-efficient video production for each asset created

The Approach

Our approach was to balance performance with emotion.

For the ad videos, we researched visual references and selected styles that would work well for paid campaigns. The videos were planned to grab attention quickly, keep the product visible, and show the bag in a way that felt useful, stylish, and easy to imagine in daily life.

By managing the concept, references, visual planning, and execution, we helped reduce the time the founders would otherwise have spent figuring out content ideas, coordinating creative direction, and planning each video from scratch.

For the Mother’s Day story video, we focused on building a relatable emotional contrast between a daughter and her mother. The idea was to show how the daughter sees the world in one way, while the mother sees the small details, emotions, and needs that often go unnoticed.

This helped make the campaign feel more personal, warm, and memorable while still keeping Tan Clan’s product naturally present in the story.

We also ensured that each video was created with cost-efficiency in mind, giving the brand multiple usable assets without the need for a large-scale production setup for every individual video.

The Outcome

Tan Clan received three video assets that were designed to be both visually appealing and ad-ready.

The two product-focused videos were completed in 3 working days, helping the brand get quick, campaign-ready creatives for Instagram and Facebook ads.

The Mother’s Day story video was completed in 7 working days, including storyboard development, creative planning, emotional narrative building, and ad-focused execution.

The product videos helped position the bag as the main focus and made the content suitable for ROAS-driven campaigns across Instagram and Facebook.

The Mother’s Day video added an emotional layer to the brand’s content by connecting the bag with a meaningful gifting and relationship moment.

Beyond content creation, the project also helped save the founders’ time by taking care of ideation, planning, storyboarding, creative direction, and execution. This allowed them to focus on running the brand while still receiving high-quality, campaign-ready videos.

By combining product-focused ad creatives with story-led campaign content, Tan Clan was able to create videos that felt commercial, relatable, and brand-building at the same time, while keeping production timelines and costs efficient.