Footwear colourways

Footwear color variants, made for you with AI

Send one photo of the style and a swatch or code for each colourway. We shoot every colour with AI, upper, sole and laces each coloured as you specify, from that one pair.

AI footwear colour variants by Kaptured.AI
footwear product photo as sent by the brand, before the colour variants
What you send What you get

Every colourway, with each part coloured right

  1. The problem

    Our sneakers have different colours on the upper, toe cap and heel tab, and the tool recoloured everything at once.

    What we do

    We recolour by part, upper, overlays, sole, laces and lining, from a colour map you send or we make with you.

  2. The problem

    Patent and matte versions of the same heel came out with the same finish.

    What we do

    We keep each finish true, patent shines, suede is soft, nubuck is dry, even when the colour changes.

  3. The problem

    White soles turned cream in some colourways and grey in others.

    What we do

    We hold the sole colour fixed unless you change it, so white stays one white across the range.

What you get

Every colourway of your footwear, from one shoot

  • Every colour you sell

    Each footwear colourway from one sample.

  • Same pose, same light

    Only the colour changes.

  • Texture kept

    The sole, stitching and logo in every colour.

  • Swatch-true

    Matched to your swatch, Pantone or hex code.

Our work

One footwear sample, shown in its other colours

footwear product photo as sent, before the colour variants What you send
AI footwear colour variants, finished frame What you get
Sample product 1: footwear color variants
footwear product photo as sent, before the colour variants What you send
AI footwear colour variants, finished frame What you get
Sample product 2: footwear color variants
footwear product photo as sent, before the colour variants What you send
AI footwear colour variants, finished frame What you get
Sample product 3: footwear color variants

Launching your footwear in several colours? Book a free creative call

How it works

From one footwear sample to every colourway

0 /4 steps

  1. The call Colourways listed for your footwear.
  2. You send photos One photo per pair, a swatch per colour.
  3. We shoot with AI and check Recoloured with AI, compared to your swatch, revisions free.
  4. You get the files Footwear colourway sets, delivered in days.

Footwear colourways from a recolour tool, or from us

Other AI photo tools Kaptured.AI
Colour accuracy Close enough 🎲Swatch-matched 🔍
A shoot per colour New sample each 💵💵One shoot ⚡
Who checks the colour You 😩We do ✍️
Sole, stitching and logo Details redrawn 🎲Matched to your pair 🔍
Left and right shoe Mismatched pair 🎲A true pair ✍️

FAQs

Footwear colourways with every panel coloured as specified

Can every colourway be shown on foot as well?
Yes. Each colourway can be shown on the white sweep and on a model, so the grid and the product page both have every colour.
What photos of the shoes do you need?
Each shoe from the side, front, back and sole, on any plain surface. Phone photos are fine. Add a close-up of the logo and any stitching detail.
Do you need the shoes, or just photos?
Just photos. Nothing is shipped to us: phone photos of each pair are enough to shoot from.
Do I need a sample in every colour?
No. One photographed pair per style, plus a swatch photo, Pantone or hex code for each colour.
Can you show a colour you haven't made yet?
Yes. Brands test new footwear colours this way before production. Tell us which images are tests.
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