Drops and new seasons
AI collection launch video production for every drop
Teasers, a launch film and shoppable cuts for a new collection, made with AI and planned as one campaign.
- Pre-drop teasers
- Launch-day film
- Shoppable cuts
- Sell-through posts
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Part of our AI video production studio. Launching one product instead? See product launch video production.
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Shoots made with AI
Models, sets and lighting cast to your brief, generated from the product photos you already have.
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100% product match
Every stitch, print and colourway stays true to the sample, checked scene by scene before delivery.
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Consistent brand look
The same colour grade, models and sets across every frame, video and ad, so the identity reads as one.
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Turnaround in <2 days
No studio bookings, no shipping samples, no waiting on a crew. Files land in your inbox.
A collection launch falls flat when the films arrive one by one
A collection, one drop date, and AI clips made look by look: the model changes between teasers, a colourway shifts, the sets never match. Customers see a jumble, not a collection.
The whole arc is written first: what teasers hold back, what the launch film reveals, what sells after. Every colourway matched to your product photos, adjusted free before the drop.
AI launch films that read as one collection
- Same models in every film
- Faces approved once
- Styling held per look
- Hair and make-up locked
- Sizes you stock
- Diverse by your choice
- One set language
- One colour grade
- Light that fits the season
- Type for the drop
- Music chosen once
- Held from teaser to restyle
- Planned back from your date
- Teasers ready first
- Launch film on the day
- Cuts to keep selling
- Email and product page loops
- Refresh cuts after launch
What we make
Every stage of a collection launch, from teaser to sell-through
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Before the drop: teasers
Short reveals that hold back the full look, so people mark the date.
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Launch day: the collection film
The hero film that shows the whole collection for the first time.
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During the drop: shoppable cuts
A clip for each look, for product pages and catalogue ads.
Product page videos -
After the drop: sell-through
Restyles and new openings that keep the collection selling after launch week.
Social media videos
How it works
How collection launch video production works
0 /4 steps
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Send the line and date Line sheet, product photos and your drop date -
Approve the launch plan Teasers, film and cuts, mapped to dates -
We make and check Made with AI, reviewed before each release -
Release on schedule Each set lands before its date
FAQs