Drops and new seasons

AI collection launch video production for every drop

Teasers, a launch film and shoppable cuts for a new collection, made with AI and planned as one campaign.

  • Pre-drop teasers
  • Launch-day film
  • Shoppable cuts
  • Sell-through posts

Part of our AI video production studio. Launching one product instead? See product launch video production.

  • Shoots made with AI

    Models, sets and lighting cast to your brief, generated from the product photos you already have.

  • 100% product match

    Every stitch, print and colourway stays true to the sample, checked scene by scene before delivery.

  • Consistent brand look

    The same colour grade, models and sets across every frame, video and ad, so the identity reads as one.

  • Turnaround in <2 days

    No studio bookings, no shipping samples, no waiting on a crew. Files land in your inbox.

A collection launch falls flat when the films arrive one by one

A collection, one drop date, and AI clips made look by look: the model changes between teasers, a colourway shifts, the sets never match. Customers see a jumble, not a collection.

The whole arc is written first: what teasers hold back, what the launch film reveals, what sells after. Every colourway matched to your product photos, adjusted free before the drop.

AI launch films that read as one collection

One cast
01
One cast01
  • Same models in every film
  • Faces approved once
  • Styling held per look
  • Hair and make-up locked
  • Sizes you stock
  • Diverse by your choice
One world
02
One world02
  • One set language
  • One colour grade
  • Light that fits the season
  • Type for the drop
  • Music chosen once
  • Held from teaser to restyle
Drop timing
03
Drop timing03
  • Planned back from your date
  • Teasers ready first
  • Launch film on the day
  • Cuts to keep selling
  • Email and product page loops
  • Refresh cuts after launch

What we make

Every stage of a collection launch, from teaser to sell-through

  1. Before the drop: teasers

    Short reveals that hold back the full look, so people mark the date.

    • Countdown posts
    • Detail glimpses
    • Story teasers
  2. Launch day: the collection film

    The hero film that shows the whole collection for the first time.

    • Homepage hero
    • Launch email
    • Press and buyers
  3. During the drop: shoppable cuts

    A clip for each look, for product pages and catalogue ads.

    • Product page clips
    • Catalogue ads
    • Retargeting
    Product page videos
  4. After the drop: sell-through

    Restyles and new openings that keep the collection selling after launch week.

    • Restyles
    • New hooks
    • Seasonal refresh
    Social media videos

How it works

How collection launch video production works

0 /4 steps

  1. Send the line and date Line sheet, product photos and your drop date
  2. Approve the launch plan Teasers, film and cuts, mapped to dates
  3. We make and check Made with AI, reviewed before each release
  4. Release on schedule Each set lands before its date

FAQs

Collection launch videos that land before your drop date

What is collection launch video production?
Video for a new collection, drop or season, planned as one campaign: teasers before, a launch film on the day, shoppable cuts during and fresh posts after. All made with AI.
Can you hit our drop date?
Yes. We plan back from the date you give us and confirm the schedule in writing before any work starts. The earlier you tell us, the earlier the teasers go out.
Do we get a full campaign or one video?
Either. Many brands take the whole arc, but you can order a launch film alone or only the shoppable cuts. The scope is set with you.
Can you keep up with a drop every month?
Yes. Brands on a fast cadence keep the same cast and world from drop to drop, so each launch builds on the last instead of starting over.
Do you make paid ads for the drop?
Yes. Vertical cuts with different openings for Reels, TikTok and catalogue ads come from the same films, ready for your ads team to test.
How much does a launch campaign cost?
It depends on the number of looks, which stages you need, the formats and sizes, and revision rounds. You get one quote for the whole launch.
Who owns the launch films?
You do. Full commercial usage rights, exclusive to your brand, agreed in writing before production.
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